He is standing still when the iconic bassline starts-bum-bum-buuum-bum…bum-bum-buuum-bum-inching closer to the microphone as he sings “I’m not loving you / 'Way I wanted to,” performing the single “Love Lockdown” off his next album 808s & Heartbreak. The lights dim with the crowd gasping in anticipation out he comes wearing a plaid gray suit paired with a white button-down collared shirt tucked to the top of his neckline and an accentuating red heart broken in half on his left lapel, shining almost through the spotlight while on stage. In the words of rap legend Nas “Whose world is this?” it’s Mr. The buildup is for Kanye West, about to debut a new song following his album the previous year, Graduation, which was not only critically acclaimed but went on to sell over 5 million records. On September 7, 2008, the MTV Video Music Awards is going off the air, but there’s one final performance to close the night out.
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